World and Olympic 100 and 200 metres champion Usain Bolt has replaced NBA star LeBron James as the most marketable sportsman on the planet according to the website sportspromedia.com. The second annual ranking of the world’s 50 most marketable athletes is published in the June issue of the Sportspro magazine.
With athletes ranked according to their marketing potential over a three-year period. James drops to second in the list, with Real Madrid’s Cristiano Ronaldo ranked third.
The list comprises the 50 athletes deemed by SportsPro to offer value for marketing money if signed today to a long-term global endorsement deal.
Like last year, Sportspro said, the list has been designed and compiled to shed light on where the value might lie across the industry, and as a basis for discussion – both a snapshot of the moment and a three-year forecast.
The 2011 list has 16 new entries but only five women. There are 19 Americans on the list, six Britons and, in all, representatives from 19 countries. 18 sports are represented, including seven racing drivers and seven basketball players. Six footballers make the list.
Comprehensive commercial analysis of each and every athlete in the list, detailing their inclusion and explaining their ranking, is available in the June edition of SportsPro.
The top ten
1. Usain Bolt, 2. LeBron James, 3. Cristiano Ronaldo, 4. Lionel Messi
5. Lewis Hamilton, 6. Carmelo Anthony, 7. Sebastian Vettel, 8. Michael Phelps, 9. Caroline Wozniacki, 10. M.S. Dhoni